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SECRET SUPPER | PARKINSON'S CHARITY EVENT - LEAFLET & POSTER

Responsible for the design of the prestigious West Midlands Parkinsons' disease charity auction night held at fine dining restaurants within Birmingham's claimed Jewellery Quarter.

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Graphic: Products

SONNY’S JEWELLERS - SEASONAL STORE POSTER

Sonny’s Jewellers is a multi-award-winning jewellery company based in Birmingham. Seasonal store posters were designed to attract customers, create a strong visual presence and encourage footfall into the store.

Father's Day poster
Valentine's Day
Queen Jubilee
Commonwealth Games
Graphic: Products

JQ DIAMONDS - BANNER & LEAFLET

JQ Diamonds is a Jewellery company focusing on bespoke jewellery design. They work in both traditional and contemporary styles, but a major focus is on the popular Art Deco style which is the theme that the company currently wants to use as it is felt that it shows the luxurious and professional nature of the company.

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They also aim to give customers the best possible experience when designing their dream engagement ring. Therefore, this leaflet was created to help customers who may be unsure about what to consider when choosing an engagement ring, providing clear and useful information to guide them through the buying process.

JQD - Engagement Ring check list
JQD - Engagement Ring check list 1
Graphic: Products

THE LITTLE HIGH STREET PLAY CAFE - CORPORATE IDENTITY

The Little High Street is a brand identity created for a coffee shop and children’s play centre in Harborne, Birmingham.

The logo combines elements inspired by the play equipment and building blocks within the centre, creating a playful and distinctive visual identity. The building shapes represent the different elements of a high street while also reflecting the idea of children building and creating through play. Bright and vibrant colours add a fun, welcoming feel to the brand and are designed to appeal to young families and create an inviting atmosphere for both children and parents.

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Graphic: Products

THUY MOC SKIN CARE - CORPORATE IDENTITY

Corporate identity project for a women’s spa in Ho Chi Minh City, Vietnam called Thuy Moc. As well as spa treatments the company sells a range of natural beauty care products. Thuy Moc means Water and Leaves. The design is a combination of a water drop, a woman’s face and 3 leaves that resemble the woman’s hair. The key requirements here were, natural, exclusive for their predominantly wealthy client base.

VICTORY COMPANY - CORPORATE IDENTITY

Corporate identity for a Haberdashery company in Ho Chi Minh city called Victory. The company specifically wanted an eagle logo with its wings open. The design of the logo is a multicoloured roundel in thread of an eagle opening its wings to the sky. The design of the wings forms a laurel wreath as a symbol of victory.

Graphic: Products
Graphic: Products

PERVASION EXHIBITION - LOGO FOR END OF YEAR SHOWCASE

This is a logo for an end of year showcase from 2020 for my MA course in Jewellery and Related products at the School of Jewellery, Birmingham City University. This exhibition was titled PERVASION. It is about spreading ideas, stories, and concepts of contemporary jewellery to people. The design features a dandelion which has the exhibition name on the flower and some parts are flying out which capture the meaning of spreading ideas.

ENERGIZER COMPANY - PACKAGING

This is a project for packaging for the battery company Energizer. It is an led light, batteries and a bag. The packaging used geometric shapes to make it look modern and more interesting. Design of the led light packaging has a radiating light from the led. The battery packaging uses a lighting image to represent the power of the batteries. The design of the bag is a combination of the other two pieces of packaging.

KLEENEX COMPANY - ADVERTISEMENT POSTER 

These are advertisement posters for the Kleenex company. The two posters show 2 main features of the tissues which is their strength and durability and their easy absorption. The strength and durability is shown by the tissue being made into an origami rose. The strength is shown as it retains its shape and does not collapse. For the absorption idea, 3 fish made from Kleenex tissues meet a water line, but only the big fish gets wet because it soaks all the water hence the absorption quality.

Graphic: Products

DIAMOND MATTRESS COMPANY - PILLOW CASE

These are some pillow cases designed for the mattress company Diamond. The company wanted to specifically focus on the children’s market. The brief was for some ‘cute and colourful pillow cases for their memory foam pillows.’ The designs of these pillow cases were mainly themed around different animals and also car shapes.

Cube Pillow
Baby A Half Round Pillow (Short)
Baby A Half Round Pillow (Long)
Baby Round Pillow
Animal Head Pillow
X Pillow
Junior Pillow

UT THY BRAND - LABEL

Ut Thy is a food brand for traditional Vietnamese rice cakes which Vietnamese people always eat during Tet which is their name for the annual Lunar New Years holiday. There are several different kinds of cakes in different flavours, such as banana, pork meat or magenta plant. There is also a popular vegan version. The customer wanted some labels for the different flavours of cakes in order to make it easier for consumers to recognise each one which are all wrapped in banana leaves.

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©2026 by Phoebe Dao

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